Legal

Cookie Policy

Last updated: September 2026

Key points

Strictly necessary cookies are set without consent on the basis of our legitimate interest (Art. 6(1)(f) GDPR).
Functional, analytics and marketing cookies are only set with your consent.
Google Analytics and Google Ads are loaded only after you have given your consent.
You can adjust or withdraw your consent at any time in the cookie settings.

Your cookie choice

Change or withdraw your consent at any time: Open cookie settings

01What are cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. They allow the website to recognise your browser on your next visit and to retain certain settings or information.

Cookies may be set by the website you are visiting (first-party cookies) or by integrated third-party services (third-party cookies). Depending on their lifespan, a distinction is made between:

Session cookies: These are stored only for the duration of your browser session and are automatically deleted when you close your browser.
Persistent cookies: These remain on your device for a defined period of time, even after you close your browser.

In addition to traditional cookies, we also use similar technologies such as Local Storage, Session Storage, and pixel tags, all of which are covered by this policy.

02Which cookies do we use?

We group the cookies used on esd.equipment into four categories:

Necessary: legal basis Art. 6(1)(f) GDPR (legitimate interest). Consent required: No.
Functional: legal basis Art. 6(1)(a) GDPR (consent). Consent required: Yes.
Analytics: legal basis Art. 6(1)(a) GDPR (consent). Consent required: Yes.
Marketing: legal basis Art. 6(1)(a) GDPR (consent). Consent required: Yes.

You can adjust or withdraw your cookie consent at any time via our Cookie Preference Centre. Open the cookie settings.

03Strictly necessary cookies

Strictly necessary cookies are essential for the technical operation of the website. Without them, core functions such as the shopping cart, login, or security mechanisms cannot be provided. They are set without your consent on the basis of our legitimate interest (Art. 6(1)(f) GDPR).

Strictly necessary cookies in use

PHPSESSID: PHP session management, shopping cart function. Duration: session. Provider: esd.equipment
frontend: Magento session identifier for logged-in customers. Duration: 1 hour. Provider: Magento (esd.equipment)
mage-cache-sessid: Cache control for customer-specific content. Duration: session. Provider: Magento (esd.equipment)
form_key: CSRF protection for forms and orders. Duration: session. Provider: Magento (esd.equipment)
private_content_version: Versioning of customer-specific cached content. Duration: 1 year. Provider: Magento (esd.equipment)
X-Magento-Vary: Varnish cache differentiation (language, store view). Duration: session. Provider: Magento (esd.equipment)
__cf_bm: Bot detection and DDoS protection. Duration: 30 minutes. Provider: Cloudflare
__cflb: Load balancing across Cloudflare servers. Duration: session. Provider: Cloudflare
cookie_consent: Stores your cookie consent decision. Duration: 90 days. Provider: esd.equipment

04Functional cookies

Functional cookies enable enhanced convenience features and personalisation. They remember your preferred language, store view, or recently viewed products. These cookies are only set with your consent (Art. 6(1)(a) GDPR).

Functional cookies in use

store: Stores your selected store view (DE / EN / FR). Duration: 1 year. Provider: Magento (esd.equipment)
recently_viewed_product: Recently viewed products for browsing history display. Duration: 1 year. Provider: Magento (esd.equipment)
recently_compared_product: Recently compared products. Duration: 1 year. Provider: Magento (esd.equipment)
wishlist: Wishlist functionality for logged-in customers. Duration: session. Provider: Magento (esd.equipment)
product_data_storage: Local caching of product data (Local Storage). Duration: 1 year. Provider: Magento (esd.equipment)

05Analytics cookies

Analytics cookies help us understand how visitors use our website. The data collected is processed in anonymised or pseudonymised form and used solely to improve our services. The legal basis is your consent (Art. 6(1)(a) GDPR).

Analytics cookies in use

_ga: User identification to distinguish website visitors. Duration: 2 years. Provider: Google Analytics
_ga_*: Session state and page view measurement. Duration: 2 years. Provider: Google Analytics (GA4)
_gid: Distinguishes users within a 24-hour window. Duration: 24 hours. Provider: Google Analytics
_gat: Throttles the request rate to Google servers. Duration: 1 minute. Provider: Google Analytics

Only after consent

Google Analytics and Google Ads are loaded only after you have given your consent. Until then the website does not connect to Google. Google Analytics 4 does not log or store IP addresses. Data is transferred to the USA on the basis of the EU-U.S. Data Privacy Framework (adequacy decision of 10 July 2023).

06Marketing cookies

Marketing cookies are used to show you relevant advertisements on other websites and to measure the effectiveness of our advertising campaigns. These cookies are only set with your explicit consent (Art. 6(1)(a) GDPR).

Marketing cookies in use

_gcl_au: Conversion tracking and remarketing via Google Ads. Duration: 3 months. Provider: Google Ads
_gcl_aw: Links clicks to conversions (last-click attribution). Duration: 3 months. Provider: Google Ads
IDE: Ad personalisation and conversion measurement. Duration: 13 months. Provider: Google DoubleClick

Please note

If you decline marketing cookies, you may see less targeted advertisements. This has no effect on your ability to use our shop or the quality of our products.

07Third-party services

Various external services are integrated into our website and may set their own cookies. Below we provide an overview of the key third-party providers and links to their privacy policies:

Google Analytics 4: Visitor analysis, conversion tracking. Privacy policy: policies.google.com/privacy
Google Ads / Tag Manager: Ad conversion tracking, tag management. Privacy policy: policies.google.com/privacy
Cloudflare: CDN, WAF, DDoS protection, security. Privacy policy: cloudflare.com/privacypolicy

The typefaces we use (IBM Plex) are hosted on our own server. Loading a page therefore does not establish any connection to Google Fonts and no data is transferred to Google.

Cloudflare sets technically necessary cookies (__cf_bm, __cflb) for security and load-balancing purposes. These are classified as strictly necessary cookies and do not require separate consent.

08Your rights and cookie preferences

You have the right to withdraw or adjust your cookie consent at any time. Withdrawal applies to future processing only and does not affect the lawfulness of processing carried out prior to withdrawal.

Managing your consent: Open the cookie settings to access the Preference Centre, where you can enable or disable individual categories.

Deleting cookies via your browser: You can also delete or block cookies directly in your browser settings. Please note that disabling all cookies may affect the functionality of our shop:

Google Analytics opt-out: A browser add-on to disable Google Analytics tracking is available at tools.google.com/dlpage/gaoptout.

Under the GDPR you also have the following rights with regard to your personal data:

Right of access (Art. 15 GDPR)
Right to rectification (Art. 16 GDPR)
Right to erasure, the "right to be forgotten" (Art. 17 GDPR)
Right to restriction of processing (Art. 18 GDPR)
Right to data portability (Art. 20 GDPR)
Right to object to processing based on legitimate interests (Art. 21 GDPR)

To exercise your rights, please contact us at datenschutz@esd.equipment. You also have the right to lodge a complaint with a supervisory authority. The competent authority for our company is the State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia (ldi.nrw.de/en).

09Retention periods

The retention period for each cookie is stated in the lists in the relevant sections of this policy. The following general principles apply:

Session cookies are automatically deleted when you close your browser.
Persistent cookies are automatically deleted by your browser after the stated retention period expires.
Strictly necessary cookies are stored only for as long as required for their specific technical purpose.
Analytics and marketing cookies are deleted at the latest after the period stated in the relevant list, unless you withdraw your consent earlier.

We store your cookie consent decision (cookie_consent) for 90 days. Once this period expires, we will ask for your consent again.

10Changes to this policy

We reserve the right to update this Cookie Policy as necessary to reflect changes in the services we use, legal requirements, or technical developments. The current version is always available on this page (Cookie Policy).

Where changes materially affect your consent choices, you will be informed via a renewed cookie banner on your next visit and given the opportunity to review and update your preferences.

The date of the most recent update is always shown at the top of this page.

11Contact and controller

The controller responsible for data processing on esd.equipment within the meaning of the GDPR is:

A1-ESD Equipment GmbH
Managing Director: Viktor Rudenko
Keldersstr. 15, 42697 Solingen
Germany
Email: shop@esd-equipment.com
Phone: +49 212 38340680

For questions about this Cookie Policy or to exercise your data protection rights, please contact: datenschutz@esd.equipment

For further information about the processing of your personal data, please refer to our Privacy Policy.

Questions about cookies?

We are happy to answer your questions about this Cookie Policy, by phone on +49 212 38340680.