Cookie Policy
Table of Contents
Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognise your browser on your next visit and retain certain settings or information.
Cookies can be set by the website you are visiting itself (first-party cookies) or by third-party services embedded in the page (third-party cookies). Based on their lifespan, cookies are classified as:
- Session cookies: These are stored only for the duration of your browser session and are automatically deleted when you close your browser.
- Persistent cookies: These remain on your device for a defined period of time, even after you close your browser.
In addition to traditional cookies, we also use similar technologies such as Local Storage, Session Storage, and pixel tags, all of which are covered by this policy.
We group the cookies used on esd.equipment into four categories:
| Category | Legal basis | Consent required |
|---|---|---|
| Necessary | Art. 6(1)(f) GDPR (legitimate interest) | No |
| Functional | Art. 6(1)(a) GDPR (consent) | Yes |
| Analytics | Art. 6(1)(a) GDPR (consent) | Yes |
| Marketing | Art. 6(1)(a) GDPR (consent) | Yes |
Strictly necessary cookies are essential for the technical operation of the website. Without them, core functions such as the shopping cart, login, or security mechanisms cannot be provided. They are set without your consent on the basis of our legitimate interest (Art. 6(1)(f) GDPR).
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| PHPSESSID | esd.equipment | PHP session management, shopping cart function | Session |
| frontend | Magento (esd.equipment) | Magento session identifier for logged-in customers | 1 hour |
| mage-cache-sessid | Magento (esd.equipment) | Cache control for customer-specific content | Session |
| form_key | Magento (esd.equipment) | CSRF protection for forms and orders | Session |
| private_content_version | Magento (esd.equipment) | Versioning of customer-specific cached content | 1 year |
| X-Magento-Vary | Magento (esd.equipment) | Varnish cache differentiation (language, store view) | Session |
| __cf_bm | Cloudflare | Bot detection and DDoS protection | 30 minutes |
| __cflb | Cloudflare | Load balancing across Cloudflare servers | Session |
| cookie_consent | esd.equipment | Stores your cookie consent decision | 12 months |
Functional cookies enable enhanced convenience features and personalisation. They remember your preferred language, store view, or recently viewed products. These cookies are only set with your consent (Art. 6(1)(a) GDPR).
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| store | Magento (esd.equipment) | Stores your selected store view (DE / EN / FR) | 1 year |
| recently_viewed_product | Magento (esd.equipment) | Recently viewed products for browsing history display | 1 year |
| recently_compared_product | Magento (esd.equipment) | Recently compared products | 1 year |
| wishlist | Magento (esd.equipment) | Wishlist functionality for logged-in customers | Session |
| product_data_storage | Magento (esd.equipment) | Local caching of product data (Local Storage) | 1 year |
Analytics cookies help us understand how visitors use our website. The data collected is processed in anonymised or pseudonymised form and used solely to improve our services. The legal basis is your consent (Art. 6(1)(a) GDPR).
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | User identification to distinguish website visitors | 2 years |
| _ga_* | Google Analytics (GA4) | Session state and page view measurement | 2 years |
| _gid | Google Analytics | Distinguishes users within a 24-hour window | 24 hours |
| _gat | Google Analytics | Throttles the request rate to Google servers | 1 minute |
Marketing cookies are used to show you relevant advertisements on other websites and to measure the effectiveness of our advertising campaigns. These cookies are only set with your explicit consent (Art. 6(1)(a) GDPR).
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion tracking and remarketing via Google Ads | 3 months |
| _gcl_aw | Google Ads | Links clicks to conversions (last-click attribution) | 3 months |
| IDE | Google DoubleClick | Ad personalisation and conversion measurement | 13 months |
| MUID | Microsoft / Bing Ads | Bing Ads conversion tracking | 13 months |
| _uetsid | Microsoft / Bing Ads | Session tracking for Bing Universal Event Tracking | 24 hours |
Various external services are integrated into our website and may set their own cookies. Below we provide an overview of the key third-party providers and links to their privacy policies:
| Service | Purpose | Privacy policy |
|---|---|---|
| Google Analytics 4 | Visitor analysis, conversion tracking | policies.google.com/privacy |
| Google Ads / Tag Manager | Ad conversion tracking, tag management | policies.google.com/privacy |
| Cloudflare | CDN, WAF, DDoS protection, security | cloudflare.com/privacypolicy |
| Microsoft Bing Ads / UET | Bing Ads tracking, IndexNow integration | privacy.microsoft.com |
The typefaces we use (IBM Plex) are hosted on our own server. Loading a page therefore does not establish any connection to Google Fonts and no data is transferred to Google.
Cloudflare sets technically necessary cookies (__cf_bm, __cflb) for security and load-balancing purposes. These are classified as strictly necessary cookies and do not require separate consent.
You have the right to withdraw or adjust your cookie consent at any time. Withdrawal applies to future processing only and does not affect the lawfulness of processing carried out prior to withdrawal.
Managing your consent: Click the "Cookie Settings" link in the footer of our website to open the Preference Centre, where you can enable or disable individual categories.
Deleting cookies via your browser: You can also delete or block cookies directly in your browser settings. Please note that disabling all cookies may affect the functionality of our shop:
- Google Chrome: Clear cookies
- Mozilla Firefox: Manage cookies
- Microsoft Edge: Delete cookies
- Apple Safari: Manage cookies
Google Analytics opt-out: A browser add-on to disable Google Analytics tracking is available at tools.google.com/dlpage/gaoptout.
Under the GDPR you also have the following rights with regard to your personal data:
- Right of access (Art. 15 GDPR)
- Right to rectification (Art. 16 GDPR)
- Right to erasure – "right to be forgotten" (Art. 17 GDPR)
- Right to restriction of processing (Art. 18 GDPR)
- Right to data portability (Art. 20 GDPR)
- Right to object to processing based on legitimate interests (Art. 21 GDPR)
To exercise your rights, please contact us at datenschutz@esd-equipment.com. You also have the right to lodge a complaint with a supervisory authority. The competent authority for our company is the State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia (ldi.nrw.de/en).
The retention period for each cookie is stated in the tables in the relevant sections of this policy. The following general principles apply:
- Session cookies are automatically deleted when you close your browser.
- Persistent cookies are automatically deleted by your browser after the stated retention period expires.
- Strictly necessary cookies are stored only for as long as required for their specific technical purpose.
- Analytics and marketing cookies are deleted at the latest after the period stated in the relevant table, unless you withdraw your consent earlier.
We store your cookie consent decision (cookie_consent) for 12 months. Once this period expires, we will ask for your consent again.
We reserve the right to update this Cookie Policy as necessary to reflect changes in the services we use, legal requirements, or technical developments. The current version is always available at /en/cookie-policy.
Where changes materially affect your consent choices, you will be informed via a renewed cookie banner on your next visit and given the opportunity to review and update your preferences.
The date of the most recent update is always shown at the top of this page.
The controller responsible for data processing on esd.equipment within the meaning of the GDPR is:
A1-ESD Equipment GmbH
Managing Director: Viktor Rudenko
Keldersstr. 15, 42697 Solingen
Germany
Email: shop@esd-equipment.com
Phone: +49 (0) 212 383 40680
For questions about this Cookie Policy or to exercise your data protection rights, please contact: datenschutz@esd-equipment.com
For further information about the processing of your personal data, please refer to our Privacy Policy.